//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hakenes, Hendrik"
~person:"Irrgang, Wolfgang"
~person:"Kulczynski, Alicia"
~person:"Pabst, Oliver"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Affiliate marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Marketing cooperation
8
Marketingkooperation
8
Asymmetric information
7
Asymmetrische Information
7
Brand
7
Brand image
7
Markenartikel
7
Markenimage
7
Moral Hazard
7
Moral hazard
7
Product quality
7
Produktqualität
7
Signalling
7
Vertikales Marketing
7
Brand architecture
4
Markenarchitektur
4
Bekleidungsmarkt
3
Damenoberbekleidungsindustrie
3
Theorie
3
Theory
3
Distribution channel
2
Marketingmanagement
2
Strategisches Management
2
Vertriebsweg
2
Aufsatzsammlung
1
Authenticity
1
Brand management
1
Cause-Related Marketing
1
Cause-related marketing
1
Celebrity responsibility
1
Co-branding
1
Consumer behaviour
1
Corporate reputation
1
Credibility
1
Deutschland
1
Firmenimage
1
Germany
1
Glaubwürdigkeit
1
Handel
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
German
1
English
1
Author
All
Hakenes, Hendrik
Irrgang, Wolfgang
Kulczynski, Alicia
Pabst, Oliver
Hausladen, Helmut
4
Besch, Michael
3
Baumgarth, Carsten
2
Ceyp, Michael H.
2
Czech-Winkelmann, Susanne
2
Alryalat, Mohammad Abdallah Ali
1
Bachmayer-Straßer, Anna-Maria
1
Baumgärtner, Fabienne
1
Baxter, Stacey M.
1
Beck, Petra
1
Bergmann, Gustav
1
Blankertz, Donald Frederic
1
Bormann, Patrick
1
Brandi, Wesley
1
Cardozo, Erico Aurélio Abreu
1
Carrieri, Alexandre de Pádua
1
Charlton, Nathalie
1
Christino, Juliana Maria Magalhães
1
Cöhnen, Hans
1
Decker, Alexander
1
Decker, Alexander J.
1
Draenert, Patric
1
Dwivedi, Yogesh Kumar
1
Edelman, Benjamin
1
Elg, Ulf
1
Feige, Stephan
1
Franke, Nikolaus
1
Ghauri, Pervez N.
1
Gottschlich, Hendrik
1
Greyser, Stephen A.
1
Götte, Sascha
1
Halk, Oliver
1
Hauswald, Carina
1
Himme, Alexander
1
Horst, Jan-Peter
1
Ilicic, Jasmina
1
Komal
1
Kunter, Marcus
1
more ...
less ...
Published in...
All
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Keeping it real : examining the influence of co-branding authenticity in cause-related marketing
Ilicic, Jasmina
;
Baxter, Stacey M.
;
Kulczynski, Alicia
- In:
The journal of brand management : an international journal
26
(
2019
)
1
,
pp. 49-59
Persistent link: https://www.econbiz.de/10012060040
Saved in:
2
Strategien im vertikalen Marketing : handelsorientierte Konzeptionen der Industrie
Irrgang, Wolfgang
-
1989
Persistent link: https://www.econbiz.de/10000087623
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->