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~person:"Halkias, Georgios"
~person:"Horn, Sierk"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Internationales Marketing"
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Konsumentenverhalten
International marketing
7
Internationales Marketing
7
Consumer behaviour
6
Brand management
4
Japan
4
Markenführung
4
Brand image
3
Markenimage
3
Multinationales Unternehmen
3
Transnational corporation
3
Brand
2
Business model
2
China
2
Country stereotypes
2
Cross-cultural relations
2
Geschäftsmodell
2
Interkulturelle Beziehungen
2
Japanese
2
Japanisch
2
Markenartikel
2
Stereotype content model
2
Ad attitudes
1
Advertising
1
Advertising effects
1
Akkulturation
1
Auslandsmarkt
1
Brand attitude
1
Brand globalness
1
Brand localness
1
Comparison
1
Consumer culture ad imagery
1
Corporate culture
1
Designation of origin
1
Deutsch
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Deutschland
1
German
1
Germany
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Global brands
1
Herkunftsbezeichnung
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English
5
German
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Halkias, Georgios
Horn, Sierk
Diamantopoulos, Adamantios
12
Mooij, Marieke K. de
12
Cleveland, Mark
9
Laroche, Michel
8
Steenkamp, Jan-Benedict E. M.
7
Alden, Dana
6
Manrai, Ajay K.
6
Westjohn, Stanford A.
6
Davvetas, Vasileios
5
Jakubanecs, Alexander
5
Magnusson, Peter
5
Nijssen, E. J.
5
Samiee, Saeed
5
Strebinger, Andreas
5
Teng, Lefa
5
Batra, Rajeev
4
Jin, Byoungho
4
Klein, Kristina
4
Krafft, Manfred
4
Kumar, V.
4
Papadopoulos, Nicolas G.
4
Riefler, Petra
4
Supphellen, Magne
4
Taylor, Charles Raymond
4
Ahlert, Dieter
3
Alserhan, Baker Ahmad
3
Bardhi, Fleura
3
Barrio-García, Salvador del
3
Bartikowski, Boris
3
Belk, Russell W.
3
Berentzen, Johannes
3
Bruno, Pascal
3
Chiu, Chi-yue
3
Coulter, Robin A.
3
Dens, Nathalie
3
Farhangmehr, Minoo
3
Grudecka, Anna
3
Guo, Xiaoling
3
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Journal of business research : JBR
3
Innovations in international business
1
Long range planning : LRP ; international journal of strategic management
1
Wirtschaftswissenschaft
1
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ECONIS (ZBW)
6
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1
The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David
;
Halkias, Georgios
;
Makri, Aikaterini
- In:
Journal of business research : JBR
137
(
2021
),
pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
Saved in:
2
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
3
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
4
Japanese multinational enterprises in China : successful adaptation of marketing strateagies
Buckley, Peter J.
;
Horn, Sierk
- In:
Innovations in international business
,
(pp. 358-385)
.
2012
Persistent link: https://www.econbiz.de/10009634255
Saved in:
5
Japanese multinational enterprises in China : successful adaptation of marketing strategies
Buckley, Peter J.
;
Horn, Sierk
- In:
Long range planning : LRP ; international journal of …
42
(
2009
)
4
,
pp. 495-517
Persistent link: https://www.econbiz.de/10003897281
Saved in:
6
Interkulturelle Kompetenz im Zugang zu japanischen Märkten
Horn, Sierk
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002749840
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