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~person:"Halkias, Georgios"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand image
3
Brand management
3
Consumer behaviour
3
International marketing
3
Internationales Marketing
3
Markenführung
3
Markenimage
3
Brand
2
Country stereotypes
2
Markenartikel
2
Stereotype content model
2
Ad attitudes
1
Advertising
1
Advertising effects
1
Brand attitude
1
Brand globalness
1
Brand localness
1
Consumer culture ad imagery
1
Designation of origin
1
Global brands
1
Herkunftsbezeichnung
1
International advertising
1
Local brands
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Purchase intentions
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Schema incongruity
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Werbewirkung
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Halkias, Georgios
Diamantopoulos, Adamantios
12
Mooij, Marieke K. de
12
Cleveland, Mark
9
Laroche, Michel
8
Steenkamp, Jan-Benedict E. M.
7
Alden, Dana
6
Manrai, Ajay K.
6
Westjohn, Stanford A.
6
Davvetas, Vasileios
5
Jakubanecs, Alexander
5
Magnusson, Peter
5
Nijssen, E. J.
5
Samiee, Saeed
5
Strebinger, Andreas
5
Teng, Lefa
5
Batra, Rajeev
4
Jin, Byoungho
4
Klein, Kristina
4
Krafft, Manfred
4
Papadopoulos, Nicolas G.
4
Riefler, Petra
4
Supphellen, Magne
4
Taylor, Charles Raymond
4
Ahlert, Dieter
3
Alserhan, Baker Ahmad
3
Bardhi, Fleura
3
Barrio-García, Salvador del
3
Bartikowski, Boris
3
Belk, Russell W.
3
Berentzen, Johannes
3
Bruno, Pascal
3
Chiu, Chi-yue
3
Coulter, Robin A.
3
Dens, Nathalie
3
Farhangmehr, Minoo
3
Grudecka, Anna
3
Guo, Xiaoling
3
Horn, Sierk
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Kara, Ali
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Journal of business research : JBR
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ECONIS (ZBW)
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The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David
;
Halkias, Georgios
;
Makri, Aikaterini
- In:
Journal of business research : JBR
137
(
2021
),
pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
Saved in:
2
Exploring the effectiveness of foreign brand communication : consumer culture ad imagery and brand schema incongruity
Halkias, Georgios
;
Micevski, Milena
;
Diamantopoulos, …
- In:
Journal of business research : JBR
80
(
2017
),
pp. 210-217
Persistent link: https://www.econbiz.de/10011771499
Saved in:
3
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
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