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~person:"Hamilton, Kathy"
~person:"Heath, Robert"
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Hamilton, Kathy
Heath, Robert
Nairn, Agnes
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Nairn, Agnès
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Let there be a "We" : introducing an ethics of collective academic care
Banister, Emma
;
Hamilton, Kathy
;
Piacentini, Maria
; …
- In:
European journal of marketing
57
(
2023
)
10
,
pp. 2838-2859
Persistent link: https://www.econbiz.de/10014448584
Saved in:
2
Exploring the relations in relational engagement : addressing barriers to transformative consumer research
Piacentini, Maria
;
Dunnett, Susan
;
Hamilton, Kathy
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 327-338
Persistent link: https://www.econbiz.de/10012023810
Saved in:
3
Brand Relationships: Strengthened by Emotion, Weakened by Attention - This article provides empirical evidence that it is not the message in advertising that drives brand relations...
Heath, Robert
;
Brandt, David
;
Nairn, Agnes
- In:
Journal of advertising research
46
(
2006
)
4
,
pp. 410-419
Persistent link: https://www.econbiz.de/10007600589
Saved in:
4
Measuring Affective Advertising: Implications of Low Attention Processing on Recall
Heath, Robert
;
Nairn, Agnes
- In:
Journal of advertising research
45
(
2005
)
2
,
pp. 269-281
Persistent link: https://www.econbiz.de/10006499584
Saved in:
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