//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hammerschmidt, Maik"
~person:"Töpfer, Armin"
~subject:"Theorie"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Customer orientation"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Theorie
Beziehungsmarketing
13
Relationship marketing
13
Consumer behaviour
5
Konsumentenverhalten
5
Customer satisfaction
4
Kundenzufriedenheit
4
Customer value
3
Dienstleistungsqualität
3
Kundenwert
3
Marketing management
3
Marketingmanagement
3
Service quality
3
Theory
3
Brand management
2
Customer analysis
2
Customer service
2
Firm valuation
2
Investitionsrechnung
2
Investment appraisal techniques
2
Kundenanalyse
2
Kundenservice
2
Leistungsmotivation
2
Markenführung
2
Unternehmensbewertung
2
Work motivation
2
Agency theory
1
Arbeitsverhalten
1
Artificial intelligence
1
Beschwerdemanagement
1
Brand
1
Brand image
1
Change effects
1
Chatbot failure
1
Chatbot identity disclosure
1
Chatbots
1
Communal service delivery
1
Complaint management
1
Confidence
1
Consumer engagement
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
Aufsatz im Buch
4
Aufsatzsammlung
4
Book section
4
Arbeitspapier
3
Aufsatz in Zeitschrift
3
Graue Literatur
3
Non-commercial literature
3
Working Paper
3
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Bibliografie enthalten
1
Bibliography included
1
Handbook
1
Handbuch
1
Hochschulschrift
1
Lehrbuch
1
Textbook
1
Thesis
1
more ...
less ...
Language
All
German
2
English
1
Author
All
Hammerschmidt, Maik
Töpfer, Armin
Herrmann, Andreas
12
Homburg, Christian
9
Huber, Frank
9
Bruhn, Manfred
6
Hennig-Thurau, Thorsten
4
Krafft, Manfred
4
Kumar, V.
4
Matzler, Kurt
4
Bauer, Hans H.
3
Bradlow, Eric T.
3
Ekinci, Yeliz
3
Fader, Peter
3
Gierl, Heribert
3
Klose, Andreas
3
Konak, Abdullah
3
Kulturel-Konak, Sadan
3
Seilheimer, Christian
3
Sinnl, Markus
3
Stauss, Bernd
3
Uray, Nimet
3
Wirtz, Bernd W.
3
Xiao, Yiyong
3
Adouani, Yassine
2
Brodie, Roderick J.
2
Caminal, Ramón
2
Cansier, Adrienne
2
Chen, Jing
2
Cornelsen, Jens
2
Elhauge, Einer
2
Gourio, François
2
Gummesson, Evert
2
Guo, Pengfei
2
Han, Heesup
2
Hansen, Ursula
2
Heinrich, Bernd
2
Helm, Roland
2
Jarboui, Bassem
2
Johnson, Michael D.
2
Kim, Jeong-yoo
2
more ...
less ...
Published in...
All
Handelsforschung
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Yearbook of marketing and consumer research
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
Relevance
Date (newest first)
Date (oldest first)
1
The customer lifetime value concept and its contribution to corporate valuation
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Braehler, Matthias
- In:
Yearbook of marketing and consumer research
1
(
2003
),
pp. 47-67
Persistent link: https://www.econbiz.de/10001947646
Saved in:
2
Kundenwertbasierte Unternehmensbewertung : das Customer Lifetime Value-Konzept und sein Beitrag zu einer Marketingorientierten Unternehmensbewertung
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Brähler, Matthias
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
4
,
pp. 324-344
Persistent link: https://www.econbiz.de/10001736390
Saved in:
3
Die Umsetzung einer Customer-Focus-Strategie in vertraglichen Vertriebssystemen
Töpfer, Armin
- In:
Handelsforschung
12
(
1997
),
pp. 179-206
Persistent link: https://www.econbiz.de/10001229931
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->