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~person:"Hammerschmidt, Maik"
~subject:"Portal <Internet>"
~subject:"Relationship marketing"
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Hammerschmidt, Maik
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Messung und Steuerung der Kundenbindung bei Internet-Portalen : eine kausalanalytische Studie
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Elmas, Özcan
-
2003
Persistent link: https://www.econbiz.de/10001790197
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