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~person:"Hammerschmidt, Maik"
~type_genre:"Arbeitspapier"
~type_genre:"Hochschulschrift"
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Kundenbindung
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Beziehungsmarketing
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Customer retention
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Hammerschmidt, Maik
Bauer, Hans H.
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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ECONIS (ZBW)
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Mobile applications from a value-in-use perspective and their impact on retailing
Beeck, Ines
-
2018
Persistent link: https://www.econbiz.de/10012124601
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Messung und Steuerung der
Kundenbindung
bei Internet-Portalen : eine kausalanalytische Studie
Bauer, Hans H.
;
Hammerschmidt, Maik
;
Elmas, Özcan
-
2003
Persistent link: https://www.econbiz.de/10001790197
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