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~person:"Hampel, Dirk"
~subject:"Einführung"
~subject:"Markenimage"
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Hampel, Dirk
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Bedeutungsmanagement für Produkt und Kommunikation : die Zeit der Zeichen: angewandte Semiotik im Marketing
Enders, Gerdum
;
Hampel, Dirk
;
Wachholder, Kai
-
2005
-
3., überarb. Aufl.
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