//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hampel, Stefan"
~subject:"Game theory"
~subject:"Konsumentenverhalten"
~subject:"Marketing management"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Spam"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Game theory
Konsumentenverhalten
Marketing management
E-Mail
4
E-mail
4
Internet marketing
4
Online-Marketing
4
Advertising effects
2
Brand management
2
Consumer behaviour
2
Markenführung
2
Werbewirkung
2
Bespielte Medien
1
Branding
1
Cognition
1
Deutschland
1
Dual processing theory
1
Emotion
1
Germany
1
Information behaviour
1
Informationsverhalten
1
Integrated marketing communications
1
Kognition
1
Marketingmanagement
1
Online consumer behaviour
1
Pre-recorded media
1
Theorie
1
Theory
1
Verbraucherverhalten
1
Video
1
Werbewirkungsanalyse
1
Werbung
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Hochschulschrift
1
Thesis
1
Language
All
German
1
English
1
Author
All
Hampel, Stefan
Dimitri, Nicola
4
Dulleck, Uwe
3
Binmore, Ken
2
Donkers, Bas
2
Franses, Philip Hans
2
Hartemo, Mari
2
Jaegher, Kris de
2
Khan, Sarfraz Fayaz
2
Kumar, Ashish
2
Lu, Lauren Xiaoyuan
2
Morimoto, Mariko
2
Pavlov, Oleg V.
2
Plice, Robert K.
2
Samuelson, Larry
2
Shi, Pengcheng
2
Wang, Yiwei
2
Agarwal, Sumit
1
Ambrose, Brent William
1
Artis, Andrew B.
1
Artz, Nancy
1
Balagué, Christine
1
Barkhof, Andrea
1
Barron, Anne
1
Bezawada, Ram
1
Björn, Michael
1
Bonfrer, Andre
1
Böhle, Knud
1
Camarero-Izquierdo, Carmen
1
Cantoni, Lorenzo
1
Chaffey, Dave
1
Chang, Susan
1
Chen, Yi-chun
1
Chiu, Hung-chang
1
Chuchu, Tinashe
1
Coles, Peter A.
1
Cooke, Peter
1
Dapko, Jennifer L.
1
Defau, Laurens
1
Diepen, M. van
1
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Future developments in IMC : why e-mail with video trumps text-only e-mails for brands
Scheinbaum, Angeline Close
;
Hampel, Stefan
;
Kang, Mihuyn
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 627-645
Persistent link: https://www.econbiz.de/10011698254
Saved in:
2
Werbewirksames E-Mail-Marketing : eine experimentelle Studie zur Wirkung formaler Gestaltungselemente der E-Mail-Kommunikation auf ausgewählte Konstrukte des Konsumentenverhaltens
Hampel, Stefan
-
2011
Persistent link: https://www.econbiz.de/10008987271
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->