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~person:"Hampel, Stefan"
~subject:"Vereinigte Staaten"
~subject:"Werbewirkung"
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Journal of advertising research
1
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ECONIS (ZBW)
2
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Is an advertisement worth the paper it's printed on? : the impact of premium print advertising on consumer perceptions
Hampel, Stefan
;
Heinrich, Daniel
;
Campbel, Colin
- In:
Journal of advertising research
52
(
2012
)
1
,
pp. 118-127
Persistent link: https://www.econbiz.de/10009548153
Saved in:
2
Mit hochveredelten Printmedien ein Leseerlebnis schaffen
Bauer, Hans H.
;
Heinrich, Daniel
;
Hampel, Stefan
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 251-273)
.
2011
Persistent link: https://www.econbiz.de/10009373446
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