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~person:"Hamza, Kavita"
~person:"Hartmann, Patrick"
~person:"Leonidou, Constantinos N."
~subject:"Environment"
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Continuing to broaden the marketing concept : making the world a better place
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European journal of marketing : EJM
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Marketing research on environmental sustainability
Iacobucci, Down
;
Gabriel, Marcelo L. D. S.
;
Schneider, …
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 261-292)
.
2020
Persistent link: https://www.econbiz.de/10012321237
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Desert or rain : standardisation of green advertising versus adaptation to the target audience's natural environment
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 917-933
Persistent link: https://www.econbiz.de/10009763953
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