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~person:"Han, Heesup"
~person:"Töpfer, Armin"
~subject:"Kundenorientierung"
~type_genre:"Bibliography included"
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Search: subject:"Customer relationship management"
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Kundenorientierung
Betriebswirtschaftslehre
1
Beziehungsmarketing
1
Business economics
1
Customer satisfaction
1
Deutschland
1
Germany
1
Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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Measurement
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Messung
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Relationship marketing
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Theorie
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Theory
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Unternehmen
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Bibliography included
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Han, Heesup
Töpfer, Armin
Bastian, Harald
2
Becker, Markus
2
Bauer, Ewald
1
Bittl, Andreas
1
Born, Karl
1
Bruhn, Manfred
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Degen, Helmut
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Dreyer, Axel
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Gruner, Kjell E.
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Hoecker, Hildegard E.
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Holzapfel, Bernd
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Homburg, Christian
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Karle-Komes, Nicole
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Kreis-Engelhardt, Barbara
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Kubu, Gerald
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Kuhl, Matthias
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Möbus, Matthias
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Platzek, Thomas
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Rudolph, Bettina
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Schmid, Carl-Heiner
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Stahl, Heinz K.
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Stauss, Bernd
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Utzig, Bernhard Peter
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Kundenzufriedenheit messen und steigern
Töpfer, Armin
(
ed.
);
Bauer, Ewald
(
contributor
)
-
1999
-
2., erw. und überarb. Aufl.
Persistent link: https://www.econbiz.de/10000682567
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