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~person:"Han, Heesup"
~subject:"Hotel industry"
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Hotel industry
Affective commitment
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Beziehungsmarketing
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Brand loyalty
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Han, Heesup
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International journal of hospitality management
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The role of loyalty programs in boosting hotel guest loyalty : impact of switching barriers
Koo, Bonhak
;
Yu, Jongsik
;
Han, Heesup
- In:
International journal of hospitality management
84
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012146199
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