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~person:"Han, Jin K."
~type_genre:"Bibliography included"
~type_genre:"Handbook"
~type_genre:"Reprint"
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Brand management ; Vol. 3
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Product-category dynamics and corporate identity in brand extensions : a comparison of Hong Kong and US consumers
Han, Jin K.
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Schmitt, Bernd
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2010
Persistent link: https://www.econbiz.de/10003924419
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