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~person:"Han, Jiyoon"
~source:"econis"
~subject:"Werbewirkung"
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Search: subject_exact:"Cause-related marketing"
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Han, Jiyoon
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International journal of advertising : the review of marketing communications
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The role of visual presentation in cause-related marketing message processing in social network sites : a case for sports brands
Han, Jiyoon
;
Lee, Seungae
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 309-332
Persistent link: https://www.econbiz.de/10013207350
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