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~person:"Hancock, Charles"
~subject:"Marktforschung"
~type_genre:"Case study"
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Apple Computer Inc.
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Befragung
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Brand image
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Consumer motivation
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Longbottom, David
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Alternative market research methods : market sensing
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Market sensing using images and emotional scaling
Hancock, Charles
;
Longbottom, David
- In:
Alternative market research methods : market sensing
,
(pp. 51-94)
.
2017
Persistent link: https://www.econbiz.de/10011569747
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