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~person:"Hannig, Uwe"
~subject:"Wettbewerbsvorteil"
~type_genre:"Hochschulschrift"
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Die Entwicklung wettbewerbsorientierter Marketingstrategien auf Basis des Konzepts der strategischen Gruppen : dargestellt am Beispiel der Hersteller von Hochleistungs-PCs und PC-S...
Hannig, Uwe
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1993
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