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~person:"Hansen, Ursula"
~person:"Maclaran, Pauline"
~subject:"Economic history"
~subject:"Marketing"
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Hansen, Ursula
Maclaran, Pauline
Kotler, Philip
28
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15
Kuß, Alfred
15
Tadajewski, Mark
12
Freiling, Jörg
10
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10
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10
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10
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9
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9
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8
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6
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5
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5
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5
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5
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5
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5
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4
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Universität Hannover / Abteilung Markt und Konsum
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2
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1
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ECONIS (ZBW)
10
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Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
Saved in:
2
Contemporary issues in marketing and consumer behaviour
Parsons, Elizabeth
;
Maclaran, Pauline
;
Chatzidakis, Andreas
-
2018
-
Second edition
, feminism and consumer behaviour -- Psychoanalysis in
marketing
theory
and practice -- The ethics of marketing management …
Persistent link: https://www.econbiz.de/10011645153
Saved in:
3
Contemporary issues in marketing and consumer behaviour
Parsons, Elizabeth
;
Chatzidakis, Andreas
;
Maclaran, Pauline
-
2017
, feminism and consumer behaviour -- Psychoanalysis in
marketing
theory
and practice -- The ethics of marketing management …
Persistent link: https://www.econbiz.de/10013181568
Saved in:
4
Editorial: Remembering female contributors to
marketing
theory
, thought and practice
Tadajewski, Mark
;
Maclaran, Pauline
- In:
Journal of historical research in marketing
5
(
2013
)
3
,
pp. 260-272
Persistent link: https://www.econbiz.de/10009793493
Saved in:
5
Marketing and feminism in historic perspective
Maclaran, Pauline
- In:
Journal of historical research in marketing
4
(
2012
)
3
,
pp. 462-469
Persistent link: https://www.econbiz.de/10009621248
Saved in:
6
Contemporary issues in marketing and consumer behaviour
Parsons, Elizabeth
;
Maclaran, Pauline
-
2009
-
1. ed.
Persistent link: https://www.econbiz.de/10003789250
Saved in:
7
Major theoretical debates and contemporary issues in
marketing
theory
Maclaran, Pauline
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003605084
Saved in:
8
Marketing & Konsum : Theorie und Praxis von der Industrialisierung bis ins 21. Jahrhundert
Hansen, Ursula
;
Bode, Matthias
-
1999
Persistent link: https://www.econbiz.de/10000677514
Saved in:
9
Real- und Theoriengeschichte des Marketing : von der Industrialisierung bis zum Jahr 2000
Hansen, Ursula
-
1995
Persistent link: https://www.econbiz.de/10000944015
Saved in:
10
Marketing-Schnittstellen : Herausforderungen für das Management
Specht, Günter
;
Silberer, Günter
;
Engelhardt, Werner Hans
-
1989
Persistent link: https://www.econbiz.de/10000092238
Saved in:
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