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~person:"Hanssens, Dominique M."
~person:"Malhotra, Naresh K."
~subject:"Information dissemination"
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Search: subject_exact:"Marketingwissenschaft"
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Hanssens, Dominique M.
Malhotra, Naresh K.
Villanueva, Julian
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Journal of marketing research : JMR
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The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity growth
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
Journal of marketing research : JMR
45
(
2008
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10003696861
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2
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity : report No. 06-119
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 93-108
Persistent link: https://www.econbiz.de/10003393791
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