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~person:"Hanssens, Dominique M."
~type_genre:"Article in journal"
~type_genre:"Aufsatzsammlung"
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Hanssens, Dominique M.
Darvas, Zsolt M.
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18
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15
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12
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9
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Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
MSI reports : working paper series
(
2010
)
4
,
pp. 3-39
Persistent link: https://www.econbiz.de/10009007363
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2
Product innovations, advertising spending, and stock returns ; Report No. 06-110
Srinivasan, Shuba
;
Pauwels, Koen
;
Silva-Risso, Jorge M.
; …
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 59-79
Persistent link: https://www.econbiz.de/10003346482
Saved in:
3
The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity : report No. 06-119
Villanueva, Julian
;
Yoo, Shijin
;
Hanssens, Dominique M.
- In:
MSI reports : working paper series
(
2006
)
3
,
pp. 93-108
Persistent link: https://www.econbiz.de/10003393791
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4
Advertising spending and market capitalization : Report No. 04-110
Joshi, Amit
;
Hanssens, Dominique M.
- In:
MSI reports : working paper series
(
2004
)
2
,
pp. 79-95
Persistent link: https://www.econbiz.de/10002521459
Saved in:
5
Long-term performance impact of new products and promotions in the auto industry : Report No. 03-110
Pauwels, Koen
;
Silva-Risso, Jorge M.
;
Srinivasan, Shuba
; …
- In:
MSI reports : working paper series
(
2003
)
2
,
pp. 79-100
Persistent link: https://www.econbiz.de/10001978350
Saved in:
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