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~person:"Harder, Frauke"
~subject:"Business-to-business marketing"
~subject:"Produktivität"
~type_genre:"Working Paper"
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Produktivität
Antriebstechnik
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Brand management
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MTU Aero Engines GmbH
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Emotionale Markenkommunikation im Investitionsgütermarketing am Beispiel des Antriebssystemherstellers MTU
Harder, Frauke
;
Hoz-Klemme, Assaf
-
2011
Persistent link: https://www.econbiz.de/10009130182
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