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~person:"Haritchabalet, Carole"
~person:"Seebohn, Joachim"
~person:"West, Douglas C."
~type_genre:"Article in journal"
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Haritchabalet, Carole
Seebohn, Joachim
West, Douglas C.
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Journal of advertising research
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How do heuristics influence creative decisions at advertising agencies? : factors that affect managerial decision making when choosing ideas to show the client
West, Douglas C.
;
Christodoulides, George
;
Bonhomme, …
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10011884987
Saved in:
2
Agency creativity : teams and performance : a conceptual model links agency teams' knowledge utilization, agency creativity, and performance
Lynch, Jacqueline
;
West, Douglas C.
- In:
Journal of advertising research
57
(
2017
)
1
,
pp. 67-81
Persistent link: https://www.econbiz.de/10011707640
Saved in:
3
How corporate culture drive advertising and promotion budgets : best practices combine heuristics and algorithmic tools
West, Douglas C.
;
Ford, John B.
;
Farris, Paul W.
- In:
Journal of advertising research
54
(
2014
)
2
,
pp. 149-162
Persistent link: https://www.econbiz.de/10010383787
Saved in:
4
Advertising, competition and entry in media industries
Crampes, Claude
;
Haritchabalet, Carole
;
Jullien, Bruno
- In:
The journal of industrial economics
57
(
2009
)
1
,
pp. 7-31
Persistent link: https://www.econbiz.de/10003814865
Saved in:
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