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~person:"Harms, Ann-Kathrin"
~subject:"Innovation diffusion"
~type_genre:"Arbeitspapier"
~type_genre:"Case study"
~type_genre:"Thesis"
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Innovation diffusion
Adoption <Marketing>
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Harms, Ann-Kathrin
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Adoption technologiebasierter Self-Service-Innovationen : Analyse der Wirkungsmechanismen im Entscheidungsprozess der Konsumenten
Harms, Ann-Kathrin
-
2002
-
1. Aufl
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