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~person:"Harrigan, Paul"
~person:"Tan, Yong"
~person:"Walsh, Gianfranco"
~subject:"Advertising effects"
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Australasian marketing journal
1
Information systems research : ISR
1
Web 2.0 : neue Perspektiven für Marketing und Medien
1
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An empirical analysis of seller advertising strategies in an online marketplace
Sun, Haoyan
;
Fan, Ming
;
Tan, Yong
- In:
Information systems research : ISR
31
(
2020
)
1
,
pp. 37-56
Persistent link: https://www.econbiz.de/10012242419
Saved in:
2
Influencer endorsements : how advertising disclosure and source credibility affect consumer purchase intention on social media
Weismueller, Jason
;
Harrigan, Paul
;
Wang, Shasha
; …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 160-170
Persistent link: https://www.econbiz.de/10012429449
Saved in:
3
Word-of-Mouth im Web 2.0 am Beispiel von Kinofilmen
Kilian, Thomas
;
Walsh, Gianfranco
;
Zenz, René
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 321-338)
.
2008
Persistent link: https://www.econbiz.de/10003652509
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