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~person:"Harris, Lisa"
~person:"Okazaki, Shintaro"
~type_genre:"Aufsatz in Zeitschrift"
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Internet marketing
14
Online-Marketing
14
Social Web
8
Social web
8
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4
SME
4
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3
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3
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3
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Harris, Lisa
Okazaki, Shintaro
Tucker, Catherine
25
Dwivedi, Yogesh Kumar
22
Law, Chun Hung Roberts
22
Goldfarb, Avi
18
Skiera, Bernd
18
Rita, Paulo
16
Harrigan, Paul
15
Filieri, Raffaele
14
Ghose, Anindya
14
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14
Ko, Eunju
14
Bigné Alcañiz, J. Enrique
13
Pelsmacker, Patrick de
13
Reijmersdal, Eva A. van
13
Smith, Katherine Taken
13
Wilbur, Kenneth C.
13
Grewal, Dhruv
12
Jansen, Bernard J.
12
Karjaluoto, Heikki
12
Kumar, Vikas
12
Loureiro, Sandra Maria Correia
12
Michaelidou, Nina
12
Okumus, Fevzi
12
Pauwels, Koen
12
Choi, Yung Kyun
11
Dens, Nathalie
11
Fesenmaier, Daniel R.
11
Vrontis, Demetris
11
Whinston, Andrew B.
11
Xiang, Zheng
11
Ahuja, Vandana
10
Bellman, Steven
10
Bilgihan, Anil
10
Hollebeek, Linda D.
10
Jerath, Kinshuk
10
Kannan, P. K.
10
Mariani, Marcello M.
10
Milne, George R.
10
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10
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Journal of business research : JBR
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business strategy
2
Electronic markets : the international journal on networked business
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of technology marketing : IJTMkt
1
International marketing review
1
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ECONIS (ZBW)
14
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14
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1
Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro
;
Schuberth, Florian
;
Tagashira, Takumi
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
Saved in:
2
Exploring digital corporate social responsibility communications on Twitter
Okazaki, Shintaro
;
Plangger, Kirk
;
West, Douglas C.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 675-682
Persistent link: https://www.econbiz.de/10012288091
Saved in:
3
Gossip in social networking sites : why people chitchat about ad campaigns
Okazaki, Shintaro
;
Rubio Benito, Natalia
;
Campo, Sara
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
3
,
pp. 317-340
Persistent link: https://www.econbiz.de/10010384690
Saved in:
4
How to mine brand Tweets : procedural guidelines and pretest
Okazaki, Shintaro
;
Díaz-Martín, Ana M.
;
Rozano, Mercedes
- In:
International journal of market research : JMRS ; the …
56
(
2014
)
4
,
pp. 467-488
Persistent link: https://www.econbiz.de/10010402240
Saved in:
5
Social media and international advertising : theoretical challenges and future directions
Okazaki, Shintaro
;
Taylor, Charles Robert
- In:
International marketing review
30
(
2013
)
1
,
pp. 56-71
Persistent link: https://www.econbiz.de/10009730546
Saved in:
6
Assessing gender differences in "quick response" code loyalty promotion acceptance
Okazaki, Shintaro
;
Navarro, Angeles
;
López-Nicolas, …
- In:
The service industries journal
33
(
2013
)
12
,
pp. 1165-1177
Persistent link: https://www.econbiz.de/10010126448
Saved in:
7
Punching above their weight : the changing role of networking in SMEs
Harris, Lisa
;
Rae, Alan
;
Misner, Ivan R.
- In:
Journal of small business and enterprise development
19
(
2012
)
2
,
pp. 335-351
Persistent link: https://www.econbiz.de/10009557829
Saved in:
8
Mobile advertising avoidance : exploring the role of ubiquity
Okazaki, Shintaro
;
Molina, Francisco José
;
Hirose, Morikazu
- In:
Electronic markets : the international journal on …
22
(
2012
)
3
,
pp. 169-183
Persistent link: https://www.econbiz.de/10009657247
Saved in:
9
The online connection : transforming marketing strategy for small businesses
Harris, Lisa
;
Rae, Alan
- In:
Journal of business strategy
31
(
2010
)
2
,
pp. 4-12
Persistent link: https://www.econbiz.de/10003961192
Saved in:
10
Social influence model and electronic word of mouth : PC versus mobile internet
Okazaki, Shintaro
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 439-472
Persistent link: https://www.econbiz.de/10003874752
Saved in:
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