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~person:"Hart, Susan"
~type_genre:"Aufsatz im Buch"
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Innovation management
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Hart, Susan
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Gaining momentum : managing the diffusion of innovations
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Marketing theory : a student text
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The marketing book
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ECONIS (ZBW)
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New product development
Hart, Susan
- In:
The marketing book
,
(pp. 314-336)
.
2016
Persistent link: https://www.econbiz.de/10011471693
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Innovation and new product development
Hart, Susan
- In:
Marketing theory : a student text
,
(pp. 281-303)
.
2010
Persistent link: https://www.econbiz.de/10003950909
Saved in:
3
Launch strategies and new product success
Hart, Susan
;
Tzokas, Nikolaos
- In:
Gaining momentum : managing the diffusion of innovations
,
(pp. 121-155)
.
2010
Persistent link: https://www.econbiz.de/10008806773
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