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~person:"Hartemo, Mari"
~type_genre:"Amtsdruckschrift"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Conference paper"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
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ECONIS (ZBW)
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Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 585-600
Persistent link: https://www.econbiz.de/10013536262
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2
Towards improved performance : a model for testing email newsletter design
Hartemo, Mari
;
Suomi, Reima
;
Hakala, Ulla
- In:
Journal of electronic commerce in organizations : the …
14
(
2016
)
3
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011584145
Saved in:
3
Email marketing in the era of the empowered consumer
Hartemo, Mari
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011567075
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