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~person:"Hartley, Steven W."
~person:"Piercy, Nigel"
~source:"econis"
~subject:"Competitive advantage"
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Competitive advantage
Marketing management
46
Marketingmanagement
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Marketing
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Strategisches Management
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Strategic management
9
Marketingstrategie
4
Selling
4
Theorie
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Positionierung <Marketing>
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Competitive strategy
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Hartley, Steven W.
Piercy, Nigel
Madhani, Pankaj M.
9
Carpenter, Gregory S.
5
Ryan, Damian
4
Ford, John B.
3
Hansen, Jared M.
3
Hunt, Shelby D.
3
Morgan, Neil A.
3
O'Cass, Aron
3
Verma, Rajeev
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Vrontis, Demetris
3
Bhat, Suhail Ahmad
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Brettel, Malte
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Cao, Guangming
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Castro, Luciano Thomé e
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Chailan, Claude
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Cônsoli, Matheus Alberto
2
Dawar, Niraj
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Duan, Yanqing
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Edelman, David C.
2
Elg, Ulf
2
Frankwick, Gary L.
2
Gao, Gerald Yong
2
Gilmore, Audrey
2
Gudergan, Siegfried
2
Guo, Zhaoyang
2
Hooley, Graham J.
2
Hossain, Md Afnan
2
Ibrahim, Essam
2
Jahanshahi, Asghar Afshar
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Jensen, Jonathan A.
2
Jeon, Byung Joo
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Joensuu-Salo, Sanna
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Jones, Joseph
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Jung, Hong Seob
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Kapoor, Avinash
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Kaur, Jagmeet
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Marketing strategy and competitive positioning
Hooley, Graham J.
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2004
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3. ed
Persistent link: https://www.econbiz.de/10001782878
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