//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Hartmann, Patrick"
~person:"Leonidou, Constantinos N."
~subject:"Environment"
~subject:"Environmental consciousness"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Green marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Environment
Environmental consciousness
Green marketing
12
Öko-Marketing
12
Advertising
3
Advertising effects
3
Consumer behaviour
3
Environmental management
3
Konsumentenverhalten
3
Umweltbewusstsein
3
Umweltmanagement
3
Werbewirkung
3
Werbung
3
Hotel industry
2
Hotellerie
2
International marketing
2
Internationales Marketing
2
Marketing management
2
Marketingmanagement
2
Multinationales Unternehmen
2
Nachhaltige Entwicklung
2
Resource-based view
2
Ressourcenorientierter Ansatz
2
Sustainable development
2
Transnational corporation
2
1988-2007
1
Attribution theory
1
Bibliometrics
1
Bibliometrie
1
Competitive advantage
1
Coping strategy
1
Coping-Strategie
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer satisfaction
1
Cyprus
1
Eco-label
1
Eco-label attractiveness for green hotels
1
Emotional branding
1
Emotionale Werbung
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Hartmann, Patrick
Leonidou, Constantinos N.
Khare, Arpita
6
Bang Nguyen Viet
5
Agrawal, Rajat
4
Ambec, Stefan
4
De Donder, Philippe
4
Gautam, Aditya
4
Han, Heesup
4
Muralidharan, Sidharth
4
Nath, Vishnu
4
Sharma, Vinay
4
Carrete-Lucero, Lorena de la Paz
3
D'Souza, Clare M.
3
Jeong, EunHa
3
Khan, Mohammed Naved
3
Lin, Jialing
3
Matthes, Jörg
3
Patel, Jayesh D.
3
Rahman, Imran
3
Shabbirhusain RV
3
Stafford, Marla Royne
3
Tiamiyu, Mojisola F.
3
Ur Rahman, Saleem
3
Apaolaza-Ibáñez, Vanessa
2
Arroyo, Pilar
2
Bailey, Ainsworth Anthony
2
Bhutto, Muhammad Yaseen
2
Burchell, Kevin
2
Chawla, Deepak
2
Chugan, Pawan K.
2
Colgan, David
2
Corona, Ramon
2
Dahiya, Richa
2
Delmas, Magali A.
2
Dhir, Amandeep
2
Duong Cong Doanh
2
Eberhart, Andrea K.
2
Farida, Naili
2
Ferguson, David
2
Filzah Md Isa
2
more ...
less ...
Published in...
All
European journal of marketing : EJM
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of vacation marketing
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Marketing for sustainability : travellers' intentions to stay in green hotels
D'Souza, Clare M.
;
Apaolaza, Vanessa
;
Hartmann, Patrick
; …
- In:
Journal of vacation marketing
27
(
2021
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10012494067
Saved in:
2
Gray shades of green : causes and consequences of green skepticism
Leonidou, Constantinos N.
;
Skarmeas, Dionysis
- In:
Journal of business ethics : JOBE
144
(
2017
)
2
,
pp. 401-415
Persistent link: https://www.econbiz.de/10011757338
Saved in:
3
Desert or rain : standardisation of green advertising versus adaptation to the target audience's natural environment
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 917-933
Persistent link: https://www.econbiz.de/10009763953
Saved in:
4
Consumer attitude and purchase intention toward green energy brands : the roles of psychological benefits and environmental concern
Hartmann, Patrick
;
Apaolaza-Ibáñez, Vanessa
- In:
Journal of business research : JBR
65
(
2012
)
9
,
pp. 1254-1263
Persistent link: https://www.econbiz.de/10009562037
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->