Li, Mei-Lien; Green, Robert D.; Farazmand, Farideh A.; … - In: International Journal of Management and Marketing Research 5 (2012) 1, pp. 1-19
Customer loyalty is a major factor for a firm’s success. Loyal customers are less price sensitive. Furthermore, these … strategy (product, price, place, promotion), customer value (quality, sacrifice) and relationship quality on customer loyalty …