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~person:"Hass, Berthold H."
~person:"Hinson, Robert"
~type_genre:"Book section"
~type_genre:"Sammelwerk"
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Hass, Berthold H.
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Digital Business in Africa : Social Media and Related Technologies
4
Web 2.0 : neue Perspektiven für Marketing und Medien
4
Digital transformation in business and society : theory and cases
2
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ECONIS (ZBW)
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Digital business in Africa : social media and related technologies : an introduction
Adeola, Ogechi
;
Edeh, Jude Ndubuisi
;
Hinson, Robert
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 3-13)
.
2022
Persistent link: https://www.econbiz.de/10013282668
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2
Ethical social media marketing in Africa
Hinson, Robert
;
Twum, Kojo Kakra
;
Arhin, Eugene
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 17-39)
.
2022
Persistent link: https://www.econbiz.de/10013282674
Saved in:
3
Influence of Facebook usage on organisational performance in Ghana : the pivotal role of social capital and salesperson extra-role behaviour
Mensah, Kobby
;
Narteh, Bedman
;
Hinson, Robert
;
Kosiba, …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 67-95)
.
2022
Persistent link: https://www.econbiz.de/10013282690
Saved in:
4
Digital tools and platforms as the new marketplace : driving digital business in Africa
Adeola, Ogechi
;
Hinson, Robert
;
Edeh, Jude Ndubuisi
; …
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 299-311)
.
2022
Persistent link: https://www.econbiz.de/10013282706
Saved in:
5
Social media in marketing communications : a synthesis of successful strategies for the digital generation
Adeola, Ogechi
;
Hinson, Robert
;
Evans, Olaniyi
- In:
Digital transformation in business and society : theory …
,
(pp. 61-81)
.
2020
Persistent link: https://www.econbiz.de/10012116394
Saved in:
6
Social media technologies and export marketing
Avornyo, Frederick
;
Mahmoud, Mahmoud Abdulai
;
Adeola, Ogechi
- In:
Digital transformation in business and society : theory …
,
(pp. 83-102)
.
2020
Persistent link: https://www.econbiz.de/10012116398
Saved in:
7
Potenziale sozialer Netzwerke für Unternehmen
Cyganski, Petra
;
Hass, Berthold H.
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 81-96)
.
2011
Persistent link: https://www.econbiz.de/10008666782
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8
Grundlagen des Web 2.0
Walsh, Gianfranco
;
Kilian, Thomas
;
Hass, Berthold H.
- In:
Web 2.0 : neue Perspektiven für Marketing und Medien
,
(pp. 3-19)
.
2011
Persistent link: https://www.econbiz.de/10008666787
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9
Web 2.0 : neue Perspektiven für Marketing und Medien
Walsh, Gianfranco
(
ed.
);
Hass, Berthold H.
(
contributor
); …
-
2011
-
2., vollst. überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10008666788
Saved in:
10
Web 2.0 : neue Perspektiven für Marketing und Medien
Hass, Berthold H.
(
ed.
);
Walsh, Gianfranco
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003527926
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