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~person:"Hastings, Gerard"
~person:"Kleinaltenkamp, Michael"
~source:"econis"
~type_genre:"Aufsatz im Buch"
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Marketing theory
7
Marketingtheorie
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Social Marketing
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Social marketing
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Customer integration
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Kundenintegration
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Hastings, Gerard
Kleinaltenkamp, Michael
Tadajewski, Mark
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Jones, D. G. Brian
12
Freiling, Jörg
10
Dixon, Donald F.
9
Bruhn, Manfred
8
Saren, Michael
8
Meffert, Heribert
7
Shaw, Eric H.
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Brownlie, Douglas
6
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Kaas, Klaus Peter
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Malhotra, Naresh K.
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Albers, Sönke
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Andreasen, Alan R.
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Baumgarth, Carsten
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Fischer, Eileen
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Hollander, Stanley C.
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Critical marketing : defining the field
1
Fundamentals of business-to-business marketing
1
Kundenintegration : Forum Dienstleistungsmanagement
1
Major theoretical debates and contemporary issues in marketing theory
1
Marktleistung und Wettbewerb : strategische und operative Perspektiven der marktorientierten Leistungsgestaltung; Werner H. Engelhardt zum 65. Geburtstag
1
Nonprofit marketing : sectoral applications
1
The Routledge companion to nonprofit marketing
1
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1
Introduction to business-to-business marketing
Kleinaltenkamp, Michael
-
2015
Persistent link: https://www.econbiz.de/10010508488
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2
Der Kundenintegrationsbegriff im (Dienstleistungs-)Marketing
Kleinaltenkamp, Michael
;
Bach, Thomas
;
Griese, Ilka
- In:
Kundenintegration : Forum Dienstleistungsmanagement
,
(pp. 35-62)
.
2009
Persistent link: https://www.econbiz.de/10003808615
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3
What is and what is not social marketing : the challenge of reviewing the evidence
McDermott, Laura
;
Stead, Martine
;
Hastings, Gerard
-
2008
Persistent link: https://www.econbiz.de/10003717558
Saved in:
4
Critical issues in social marketing : a review and research agenda
Gordon, Ross
;
McDermott, Laura
;
Hastings, Gerard
- In:
The Routledge companion to nonprofit marketing
,
(pp. 333-346)
.
2008
Persistent link: https://www.econbiz.de/10003592652
Saved in:
5
The critical contribution of social marketing : theory and application
Hastings, Gerard
;
Saren, Michael
-
2008
Persistent link: https://www.econbiz.de/10003611032
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6
The critical role of social marketing
Gordon, Ross
;
Hastings, Gerard
;
McDermott, Laura
; …
- In:
Critical marketing : defining the field
,
(pp. 159-177)
.
2007
Persistent link: https://www.econbiz.de/10003534551
Saved in:
7
Integrativität als Kern einer umfassenden Leistungslehre
Kleinaltenkamp, Michael
- In:
Marktleistung und Wettbewerb : strategische und …
,
(pp. 83-114)
.
1997
Persistent link: https://www.econbiz.de/10001298623
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