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~person:"Haucap, Justus"
~person:"Odhiambo, Nicholas M."
~person:"Okazaki, Shintaro"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Ubiquitous computing"
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Mobile communications
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Haucap, Justus
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Access pricing : theory and practice
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising theory
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Cutting edge international research
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Mobilfunk zwischen Wettbewerb und Regulierung
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Quo vadis Wirtschaftspolitik? : ausgewählte Aspekte der aktuellen Diskussion ; Festschrift für Norbert Eickhof
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ECONIS (ZBW)
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5G mobile targeting ads
Okazaki, Shintaro
;
Peng, Yue
- In:
Media and change management : creating a path for new …
,
(pp. 479-489)
.
2022
Persistent link: https://www.econbiz.de/10013167461
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2
Lessons learned for teaching mobile advertising : critical review and future directions
Okazaki, Shintaro
- In:
Advertising theory
,
(pp. 373-387)
.
2012
Persistent link: https://www.econbiz.de/10009524030
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3
Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro
;
Yagüe Guillén, María Jésus
- In:
Cutting edge international research
,
(pp. 187-197)
.
2010
Persistent link: https://www.econbiz.de/10003985180
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4
Viral marketing : how to spread the word via mobile device
Okazaki, Shintaro
- In:
Marketing : metaphors and metamorphosis
,
(pp. 118-131)
.
2008
Persistent link: https://www.econbiz.de/10003746820
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5
First-Mover Vorteile im Mobilfunk : wettbewerbsökonomische und regulierungspolitische Implikationen am Beispiel der Schweiz
Haucap, Justus
;
Dewenter, Ralf
- In:
Quo vadis Wirtschaftspolitik? : ausgewählte Aspekte …
,
(pp. 121-150)
.
2008
Persistent link: https://www.econbiz.de/10003692741
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6
Incentives to license virtual mobile network operators (MVNOs)
Dewenter, Ralf
;
Haucap, Justus
- In:
Access pricing : theory and practice
,
(pp. 303-323)
.
2007
Persistent link: https://www.econbiz.de/10003391447
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7
Evidence from Japan : a preliminary scale development of consumer perceptions of mobile portal sites
Katsukura, Akihiro
;
Nishiyama, Mamoru
;
Okazaki, Shintaro
- In:
Advertising and communication : proceedings 4th …
,
(pp. 242-248)
.
2005
Persistent link: https://www.econbiz.de/10003353823
Saved in:
8
Wettbewerb und Regulierung im Mobilfunk aus Sicht der ökonomischen Theorie
Haucap, Justus
- In:
Mobilfunk zwischen Wettbewerb und Regulierung
,
(pp. 47-76)
.
2004
Persistent link: https://www.econbiz.de/10002107717
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