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~person:"Hauser, John R."
~person:"Layton, Roger A."
~person:"Shapiro, Stanley J."
~subject:"Marketing management"
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Marketing management
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Hauser, John R.
Layton, Roger A.
Shapiro, Stanley J.
Kotler, Philip
24
Homburg, Christian
14
Keller, Kevin Lane
14
Sheth, Jagdish N.
13
Perreault, William D.
9
Hunt, Shelby D.
8
Kleinaltenkamp, Michael
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Kuß, Alfred
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McCarthy, Edmund Jerome
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Walker, Orville C.
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7
Tadajewski, Mark
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Wensley, Robin
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Grönroos, Christian
6
Kumar, V.
6
Mullins, John W.
6
Aghazadeh, Hashem
5
Cannon, Joseph P.
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Pilarczyk, Bogna
5
Varadarajan, Rajan
5
Baker, Stephen
4
Bruhn, Manfred
4
Freiling, Jörg
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Kollmann, Tobias
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Lehmann, Donald R.
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Maclaran, Pauline
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Claßen, Matthias
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Di Benedetto, C. Anthony
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Diamantopoulos, Adamantios
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Dibb, Sally
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Hammann, Peter
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Jaworski, Bernard J.
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Kitchen, Philip J.
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Madhavaram, Sreedhar
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Opresnik, Marc Oliver
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Australasian marketing journal
1
Journal of Historical Research in Marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
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ECONIS (ZBW)
3
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Let's make a start : from marketing to markets?
Maclaran, Pauline
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
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2
Marketing: is management all that there is?
Layton, Roger A.
- In:
Journal of Historical Research in Marketing
3
(
2011
)
2
,
pp. 194-213
Purpose – Dixon recently commented that 50 years ago “marketing management and planning was part of
marketing
theory
…
Persistent link: https://www.econbiz.de/10014873248
Saved in:
3
An open source, controversies-based macromarketing chapter : an initial step toward a free online macromarketing course?
Shapiro, Stanley J.
- In:
Journal of macromarketing : examining the interactions …
28
(
2008
)
4
,
pp. 426-428
Persistent link: https://www.econbiz.de/10003784287
Saved in:
4
Marketing management : readings in operational effectiveness
Shapiro, Stanley J.
-
1974
Persistent link: https://www.econbiz.de/10000329047
Saved in:
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