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~person:"Hayes, Jameson L."
~person:"Huber, Frank"
~subject:"Advertising"
~subject:"Werbewirkung"
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Advertising
Werbewirkung
Brand management
47
Markenführung
47
Markenpolitik
37
Deutschland
19
Germany
19
Consumer behaviour
16
Konsumentenverhalten
16
Markenimage
16
Advertising effects
12
Beziehungsmarketing
11
Brand image
11
Theorie
11
Theory
11
Erfolgsfaktor
10
Markenartikel
10
Relationship marketing
10
Brand
9
Strategische Allianz
9
Success factor
8
Werbung
8
Estimation
6
Schätzung
6
Brand extension
5
Celebrity endorsement
5
Celebrity-Werbung
5
Markentransfer
5
Markentreue
5
Marketing
5
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5
Automotive industry
4
Brand loyalty
4
Emotion
4
Imagetransfer
4
Internet marketing
4
Kfz-Industrie
4
Online-Marketing
4
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Persönlichkeitspsychologie
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German
8
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5
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Hayes, Jameson L.
Huber, Frank
Dens, Nathalie
17
Pelsmacker, Patrick de
17
Esch, Franz-Rudolf
10
Bauer, Hans H.
9
Septianto, Felix
8
Gierl, Heribert
7
Romaniuk, Jenni
7
Erfgen, Carsten
6
Ko, Eunju
6
Sreejesh, S.
6
Srivastava, R. K.
6
Vashisht, Devika
6
Brunner, Christian Boris
5
Matthes, Jörg
5
Taylor, Charles Raymond
5
Verhellen, Yann
5
Baxter, Stacey M.
4
Bellman, Steven
4
Burmann, Christoph
4
Chen, Huan
4
Cohen, Justin
4
Henkel, Sven
4
Hudders, Liselot
4
Häusel, Hans-Georg
4
Ilicic, Jasmina
4
Johnson, Lester W.
4
Kennedy, Rachel
4
Khan, Bilal Mustafa
4
Knoll, Johannes
4
Kulczynski, Alicia
4
Loureiro, Sandra Maria Correia
4
Meyer, Frederik
4
Muehling, Darrel D.
4
Rempel, Jan Eric
4
Roberts, Kevin W. S.
4
Sattler, Henrik
4
Schramm, Holger
4
Seo, Yuri
4
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Gabler Edition Wissenschaft
2
International journal of advertising : the review of marketing communications
2
SpringerLink / Bücher
2
Wissenschaftliche Arbeitspapiere / F / Center of Market-Oriented Product and Production Management
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of interactive marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Reihe: Marketing
1
Reihe: Marketing : MAR
1
Springer eBook Collection / Business and Economics
1
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ECONIS (ZBW)
12
USB Cologne (EcoSocSci)
1
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1
A multimodal emotion perspective on social media influencer marketing : the effectiveness of influencer emotions, network size, and branding on consumer brand engagement using faci...
Holiday, Steven
;
Hayes, Jameson L.
;
Park, Haseon
;
Lyu, …
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 414-439
Persistent link: https://www.econbiz.de/10014425236
Saved in:
2
The cause effect : the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases
Holiday, Steven
;
Hayes, Jameson L.
;
Britt, Brian C.
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
2
,
pp. 199-224
Persistent link: https://www.econbiz.de/10012498538
Saved in:
3
How advertising relevance and consumer-brand relationship strength limit disclosure effects of native ads on Twitter
Hayes, Jameson L.
;
Golan, Guy
;
Britt, Brian
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 131-165
Persistent link: https://www.econbiz.de/10012200475
Saved in:
4
The interconnected role of strength of brand and interpersonal relationships and user comment valence on brand video sharing behaviour
Hayes, Jameson L.
;
Shan, Yan
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
37
(
2018
)
1
,
pp. 142-164
Persistent link: https://www.econbiz.de/10011859243
Saved in:
5
Brands, friends, & viral advertising : a social exchange perspective on the ad referral processes
Hayes, Jameson L.
;
King, Karen Whitehill
;
Ramirez, Artemio
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 31-45
Persistent link: https://www.econbiz.de/10011615959
Saved in:
6
Marken mit In-Game-Advertising emotionalisieren : eine empirische Analyse des Shootingstars der Werbebranche
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Binar, Bernd
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003890563
Saved in:
7
Marken mit In-Game-Advertising emotionalisieren : eine empirische Analyse des Shootingstars der Werbebranche
Huber, Frank
(
contributor
)
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008686315
Saved in:
8
Let us entertain you : eine empirische Analyse der Erfolgsfaktoren für Branded Entertainment
Huber, Frank
;
Vogel, Johannes
;
Lennartz, Wolfgang
-
2008
Persistent link: https://www.econbiz.de/10003747597
Saved in:
9
Wenn Sport zur Religion wird : wie die Beziehung zwischen Sportidol und Konsument auf den Erfolg der Marke wirkt ; eine empirische Studie
Huber, Frank
;
Vogel, Johannes
;
Meyer, Frederik
;
Becker, …
-
2008
Persistent link: https://www.econbiz.de/10003666452
Saved in:
10
Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski
Huber, Frank
;
Meyer, Frederik
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003627795
Saved in:
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