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~person:"Heath, Robert L."
~person:"Sung, Yoon Hi"
~source:"econis"
~subject:"Cultural identity"
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Öffentlichkeitsarbeit
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Heath, Robert L.
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Culture and public relations : links and implications
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Journal of business research : JBR
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ECONIS (ZBW)
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Connecting with global consumers through corporate social responsibility initiatives : a cross-cultural investigation of congruence effects of attribution and communication styles
Lim, Rachel Esther
;
Sung, Yoon Hi
;
Lee, Wei-Na
- In:
Journal of business research : JBR
88
(
2018
),
pp. 11-19
Persistent link: https://www.econbiz.de/10011869479
Saved in:
2
Western classical rhetorical tradition and modern public relations : culture and citizenship
Heath, Robert L.
- In:
Culture and public relations : links and implications
,
(pp. 25-41)
.
2012
Persistent link: https://www.econbiz.de/10009561523
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