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~person:"Hede, Anne-Marie"
~person:"Milne, Simon"
~type_genre:"Fallstudie"
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Search: subject_exact:"Großveranstaltung"
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European journal of marketing : EJM
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Marketing communications for special events : analysing managerial practice, consumer perceptions and preferences
Hede, Anne-Marie
;
Kellett, Pamm
- In:
European journal of marketing : EJM
45
(
2011
)
6
,
pp. 987-1004
Persistent link: https://www.econbiz.de/10009231667
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2
Multiple stakeholder perspectives on cultural events : Auckland's Pasifika Festival
Büchling, Tina
;
Milne, Simon
;
Dickson, Geoff
- In:
Journal of hospitality marketing & management
20
(
2011
)
3/4
,
pp. 311-328
Persistent link: https://www.econbiz.de/10009130553
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