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~person:"Heerde, Harald J. van"
~person:"Van Den Bulte, Christophe"
~subject:"Marketingtheorie"
~type_genre:"Arbeitspapier"
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Heerde, Harald J. van
Van Den Bulte, Christophe
Franses, Philip Hans
6
Bultez, Alain V.
5
Grönroos, Christian
4
Smith, N. Craig
4
Stremersch, Stefan
4
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3
Oest, Rutger van
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Verhoef, Peter C.
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Brasel, S. Adam
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Möller, K. E. Kristian
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Naert, Philippe Antoine
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2
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Voeth, Markus
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Andrew, Stephen T.
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Angelmar, Reinhard
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ECONIS (ZBW)
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Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha
;
Van Den Bulte, Christophe
;
Choi, Jeonghye
-
2012
Persistent link: https://www.econbiz.de/10009503893
Saved in:
2
Marketing models and the Lucas Critique
Heerde, Harald J. van
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10003255378
Saved in:
3
Is 3/4 od the sales promotion bump due to brand switching? : No it is 1/3.
Heerde, Harald J. van
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001773638
Saved in:
4
Contagion and heterogeneity in new product diffusion : an empirical test
Van Den Bulte, Christophe
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812001
Saved in:
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