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~person:"Heerde, Harald J. van"
~subject:"USA"
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Heerde, Harald J. van
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Promotion dynamics
Neslin, Scott A.
;
Heerde, Harald J. van
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2009
Persistent link: https://www.econbiz.de/10003928447
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Flexible decomposition of price promotion effects using store-level scanner data
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001681986
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