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~person:"Heere, Bob"
~person:"Parent, Milena M."
~subject:"Advertising effects"
~subject:"Sport event"
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Heere, Bob
Parent, Milena M.
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Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport management review
2
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ECONIS (ZBW)
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The initial intentions for social leveraging of a mega sport event among stakeholders of a newly formed interorganizational relationship
Gao, Fei
;
Heere, Bob
;
Todd, Samuel Y.
;
Mihalik, Brian J.
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 147-160
Persistent link: https://www.econbiz.de/10012293247
Saved in:
2
Stakeholder perceptions on the democratic governance of major sports events
Parent, Milena M.
- In:
Sport management review
19
(
2016
)
4
,
pp. 402-416
Persistent link: https://www.econbiz.de/10011566670
Saved in:
3
Do charity sport events function as "brandfests" in the development of brand community?
Woolf, Jules
;
Heere, Bob
;
Walker, Matthew
- In:
Journal of sport management : the official journal of …
27
(
2013
)
2
,
pp. 95-107
Persistent link: https://www.econbiz.de/10009737316
Saved in:
4
Brand creation in international recurring sports events
Parent, Milena M.
;
Eskerud, Line
;
Hanstad, Dag Vidar
- In:
Sport management review
15
(
2012
)
2
,
pp. 145-159
Persistent link: https://www.econbiz.de/10009526825
Saved in:
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