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~person:"Heidari, Setareh"
~source:"econis"
~subject:"Werbewirkung"
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Werbewirkung
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Heidari, Setareh
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International journal of internet marketing and advertising : IJIMA
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ECONIS (ZBW)
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Can personalised prosocial ads be harnessed for brand equity enhancement?
Heidari, Setareh
;
Nasiri, Sepideh
;
Rahmani, Donya
; …
- In:
International journal of internet marketing and …
19
(
2023
)
3/4
,
pp. 305-327
Persistent link: https://www.econbiz.de/10014442616
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