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~person:"Heinonen, Kristina"
~subject:"Kundenwert"
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Search: subject:"Relationship marketing"
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Kundenwert
Relationship marketing
25
Beziehungsmarketing
24
Consumer behaviour
9
Customer value
9
Konsumentenverhalten
9
Betriebliche Wertschöpfung
6
Value creation
6
Customer integration
4
Customer-dominant logic
4
Dienstleistungsqualität
4
Kundenintegration
4
Service quality
4
Dienstleistungsmanagement
3
Service management
3
Social Web
3
Social web
3
Bank marketing
2
Banking industry
2
Bankmarketing
2
Buyer-seller relationships
2
Customer ecosystem
2
Customer experience
2
Customers
2
Data Mining
2
Data mining
2
E-commerce
2
Electronic Commerce
2
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2
Finland
2
Finnland
2
Service marketing
2
USA
2
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2
Value analysis
2
Wertanalyse
2
lifeworld
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2008
1
Actor constellation
1
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8
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1
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9
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Heinonen, Kristina
Kumar, V.
31
Madhani, Pankaj M.
14
Eggert, Andreas
11
Verhoef, Peter C.
10
Bruhn, Manfred
9
Fader, Peter
9
Günter, Bernd
9
Helm, Sabrina
9
Ko, Eunju
8
Reinartz, Werner J.
8
Venkatesan, Rajkumar
8
Bauer, Hans H.
7
Gallarza, Martina G.
7
Gil Saura, Irene
7
Krafft, Manfred
7
Neslin, Scott A.
7
Wiesel, Thorsten
7
Frow, Pennie
6
Georgi, Dominik
6
Hadwich, Karsten
6
Kim, Kyung Hoon
6
Lehmann, Donald R.
6
Petersen, J. Andrew
6
Saarijärvi, Hannu
6
Skiera, Bernd
6
Strandvik, Tore
6
Ahn, Jiseon
5
Aksoy, Lerzan
5
Albadvi, Amir
5
Baesens, Bart
5
Bradlow, Eric T.
5
Gupta, Sunil
5
Haenlein, Michael
5
Hammerschmidt, Maik
5
Hollebeek, Linda D.
5
Kleinaltenkamp, Michael
5
Lemon, Katherine N.
5
Leone, Robert P.
5
Maas, Peter
5
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Business horizons
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European management journal
1
Journal of service management
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Meddelanden från Svenska Handelshögskolan
1
The Routledge handbook of service research insights and ideas
1
The international journal of bank marketing : IJBM
1
The journal of services marketing
1
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ECONIS (ZBW)
9
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1
Characterizing ex situ value : a customer-dominant perspective on value
Heinonen, Kristina
- In:
Journal of travel research : a quarterly publication of …
62
(
2023
)
8
,
pp. 1707-1721
Persistent link: https://www.econbiz.de/10014384378
Saved in:
2
Customer-dominant service logic
Heinonen, Kristina
;
Strandvik, Tore
- In:
The Routledge handbook of service research insights and …
,
(pp. 69-89)
.
2020
Persistent link: https://www.econbiz.de/10012238611
Saved in:
3
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
Saved in:
4
Reflections on customers' primary role in markets
Heinonen, Kristina
;
Strandvik, Tore
- In:
European management journal
36
(
2018
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10011817035
Saved in:
5
Exploring customer value formation : a customer dominant logic perspective
Voima, Päivi
;
Heinonen, Kristina
;
Strandvik, Tore
-
2010
Persistent link: https://www.econbiz.de/10003991731
Saved in:
6
Customer-dominant logic : foundations and implications
Heinonen, Kristina
;
Strandvik, Tore
- In:
The journal of services marketing
29
(
2015
)
6/7
,
pp. 472-484
Persistent link: https://www.econbiz.de/10011418348
Saved in:
7
Invisible value formation : a netnography in retail banking
Medberg, Gustav
;
Heinonen, Kristina
- In:
The international journal of bank marketing : IJBM
32
(
2014
)
6
,
pp. 590-607
Persistent link: https://www.econbiz.de/10010415356
Saved in:
8
Customer dominant value formation in service
Heinonen, Kristina
;
Strandvik, Tore
;
Voima, Päivi
- In:
European business review : EBR ; the official journal …
25
(
2013
)
2
,
pp. 104-123
Persistent link: https://www.econbiz.de/10009723905
Saved in:
9
A customer-dominant logic of service
Heinonen, Kristina
;
Strandvik, Tore
;
Mickelsson, Karl-Jacob
- In:
Journal of service management
21
(
2010
)
4
,
pp. 531-548
Persistent link: https://www.econbiz.de/10008656284
Saved in:
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