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~person:"Heitmann, Mark"
~person:"Loch, Christoph H."
~person:"Townsend, Janell D."
~subject:"Automotive industry"
~subject:"Produktlebenszyklus"
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Search: subject_exact:"Produktdesign"
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Automotive industry
Produktlebenszyklus
Product design
18
Produktgestaltung
18
Kfz-Industrie
10
Product differentiation
6
Produktdifferenzierung
6
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
4
Innovation
4
Markenführung
4
USA
4
United States
4
Kraftfahrzeug
3
Motor vehicle
3
Aesthetics
2
Bekleidungsindustrie
2
Clothing industry
2
Electronics industry
2
Elektronikindustrie
2
Fahrzeugtechnik
2
Product life cycle
2
Vehicle technology
2
Welt
2
World
2
Ästhetik
2
1991-1993
1
Aesthetic response
1
Auftragsfertigung
1
Bewertung
1
Brand image
1
Brand loyalty
1
Collaboration
1
Consumer goods marketing
1
Consumer preferences
1
Credence goods
1
Customer analysis
1
Customer satisfaction
1
Customer service
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4
Graue Literatur
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4
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English
9
German
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Author
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Heitmann, Mark
Loch, Christoph H.
Townsend, Janell D.
Herrmann, Andreas
6
Grossman, Gene M.
5
Helpman, Elhanan
5
Blonigen, Bruce A.
4
Fullerton, Don
4
Gupta, Surendra M.
4
Knittel, Christopher R.
4
Landwehr, Jan Rüdiger
4
Savino, Matteo Mario
4
Soderbery, Anson
4
Toktay, L. Beril
4
Wu, Wenbo
4
Bauer, Hans H.
3
Che, Yeon-Koo
3
Fujimoto, Takahiro
3
Hanisch, Johannes
3
Mazza, Antonio
3
Alqahtani, Ammar Y.
2
Alänge, Sverker
2
Bedolla, Joel Sauza
2
Bellos, Ioannis
2
Bergauer, Markus
2
Berndt, Ernst R.
2
Bornemann, Torsten
2
Brem, Alexander
2
Calabrese, Giuseppe
2
Chahil, Satjiv
2
Chakrabarti, Amaresh
2
Chen, Chialin
2
Chen, Steven
2
Cooper, Tim
2
Corallo, Angelo
2
Dudenhöffer, Ferdinand
2
Eichner, Thomas
2
Ferguson, Mark
2
Fortin, Clement
2
Gerhard, Daniel
2
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The journal of product innovation management : an international publication of the Product Development & Management Association
3
Faculty & research / Insead : working paper series
2
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
2
Die Betriebswirtschaft : DBW
1
Journal of business economics : JBE
1
Journal of marketing research
1
Marketing letters : a journal of research in marketing
1
R&D / INSEAD / INSEAD
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
12
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1
Leveraging brand equity for effective visual product design
Heitmann, Mark
;
Landwehr, Jan Rüdiger
;
Schreiner, Thomas F.
- In:
Journal of marketing research
57
(
2020
)
2
,
pp. 257-277
Persistent link: https://www.econbiz.de/10012180465
Saved in:
2
A novel approach for predicting and understanding consumers’ sense of design similarity
Schreiner, Thomas F.
;
Fandrich, Thomas
;
Heitmann, Mark
; …
- In:
The journal of product innovation management : an …
34
(
2017
)
6
,
pp. 790-820
Persistent link: https://www.econbiz.de/10011822763
Saved in:
3
Aesthetic responses to prototypicality and uniqueness of product design
Stanton, Steven J.
;
Townsend, Janell D.
;
Kang, Wooseong
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 235-246
Persistent link: https://www.econbiz.de/10011486477
Saved in:
4
Enhancing consumers' affection for a brand using product design
Kumar, Minu
;
Townsend, Janell D.
;
Vorhies, Douglas W.
- In:
The journal of product innovation management : an …
32
(
2015
)
5
,
pp. 716-730
Persistent link: https://www.econbiz.de/10011441454
Saved in:
5
Brand-specific design effects : forum and function
Townsend, Janell D.
;
Kang, Wooseong
;
Montoya, Mitzi M.
; …
- In:
The journal of product innovation management : an …
30
(
2013
)
5
,
pp. 994-1008
Persistent link: https://www.econbiz.de/10010128231
Saved in:
6
Liebe auf den zweiten Blick : Wirkung der Vertrautheit eines Produkts auf dessen Attraktivität
Landwehr, Jan R.
;
Herrmann, Andreas
;
Heitmann, Mark
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
3
,
pp. 333-349
Persistent link: https://www.econbiz.de/10003841305
Saved in:
7
Die Macht des Defaults : Wirkung von Empfehlungen und Vorgaben auf das individuelle Entscheidungsverhalten
Polak, Ben
;
Herrmann, Andreas
;
Heitmann, Mark
;
Einhorn, …
- In:
Journal of business economics : JBE
78
(
2008
)
10
,
pp. 1033-1060
Persistent link: https://www.econbiz.de/10003764809
Saved in:
8
Automobilwahl online : Gestaltung des Car-Konfigurators unter Berücksichtigung des individuellen Entscheidungsverhaltens
Herrmann, Andreas
;
Heitmann, Mark
;
Brandenberg, Andreas
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
59
(
2007
)
3
,
pp. 390-412
Persistent link: https://www.econbiz.de/10003462203
Saved in:
9
Quo vadis, automative industry? : A vision of possible industry transformations
Seidel, Markus
(
contributor
);
Loch, Christoph H.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003364464
Saved in:
10
Quo vadis, automotive industry? : A vision of possible industry transformations
Seidel, Markus
(
contributor
);
Loch, Christoph H.
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002395498
Saved in:
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