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~person:"Heitmann, Mark"
~person:"Wentzel, Daniel"
~type:"article"
~type_genre:"Article in journal"
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Heitmann, Mark
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Die Betriebswirtschaft : DBW
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ECONIS (ZBW)
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Interne Markenführung durch Markengeschichten
Wentzel, Daniel
;
Tomczak, Torsten
;
Herrmann, Andreas
; …
- In:
Die Betriebswirtschaft : DBW
68
(
2008
)
4
,
pp. 418-439
Persistent link: https://www.econbiz.de/10003733319
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