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~person:"Helgesen, Øyvind"
~subject:"Deutschland"
~subject:"Konsumentenverhalten"
~subject:"Virales Marketing"
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Deutschland
Konsumentenverhalten
Virales Marketing
Beziehungsmarketing
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CA
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CAP
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Consumer behaviour
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Customer value
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Customers
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business performance
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customer accounting
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customer accounting profitability
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customer lifetime value
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Helgesen, Øyvind
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International journal of managerial and financial accounting
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Do customer profitability analyses pay? : a survey of large Norwegian companies
Helgesen, Øyvind
;
Sandanger, Helge Mykkeltveit
; …
- In:
International journal of managerial and financial accounting
10
(
2018
)
4
,
pp. 352-377
Persistent link: https://www.econbiz.de/10011983804
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