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~person:"Helgeson, James G."
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Boomers and their babies : an exploratory study comparing psychological profiles and advertising appeal effectiveness across two generations
Loroz, Peggy Sue
;
Helgeson, James G.
- In:
Journal of marketing theory and practice
21
(
2013
)
3
,
pp. 289-306
Persistent link: https://www.econbiz.de/10009787444
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