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~person:"Helm, Roland"
~person:"Lamb, Charles W."
~type_genre:"Arbeitspapier"
~type_genre:"Lehrbuch"
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Marketing theory
7
Marketingtheorie
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Marketing
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Helm, Roland
Lamb, Charles W.
Kotler, Philip
26
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13
Kuß, Alfred
13
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10
Armstrong, Gary
8
Homburg, Christian
8
McCarthy, Edmund Jerome
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8
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7
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Oest, Rutger van
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Grundwissen der Ökonomik : Betriebswirtschaftslehre
2
UTB für Wissenschaft / Uni-Taschenbücher
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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
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ECONIS (ZBW)
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Marketing essentials
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2012
-
7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009546946
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2
Strategische Analyse und marktorientierte Umsetzung
Helm, Roland
-
2009
-
8., völlig neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10003848473
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3
Introduction to marketing
McDaniel, Carl D.
;
Lamb, Charles W.
;
Hair, Joseph F.
-
2008
-
9. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10003486976
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4
Product launch and increase in sales through free product-premiums : moderating effects of value and product-premium fit in the dual mediation model
Helm, Roland
;
Mark, Antje
;
Bley, Sabine
-
2007
Persistent link: https://www.econbiz.de/10003479987
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5
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2006
-
8. ed
Persistent link: https://www.econbiz.de/10003281392
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6
Marketing
Lamb, Charles W.
;
Hair, Joseph F.
;
McDaniel, Carl D.
-
2004
-
7. ed
Persistent link: https://www.econbiz.de/10001674392
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7
Marketing ; [Hauptbd.]
Böcker, Franz
;
Helm, Roland
-
2003
-
7., völlig neu bearb. Aufl.
Persistent link: https://www.econbiz.de/10001764914
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