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~person:"Helm, Roland"
~subject:"Consumer goods"
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Consumer goods
Consumer behaviour
35
Konsumentenverhalten
33
Theorie
14
Theory
14
Deutschland
9
Germany
9
Präferenztheorie
7
Theory of preferences
7
Innovation diffusion
6
Innovationsdiffusion
6
Measurement
6
Messung
6
Conjoint analysis
5
Conjoint-Analyse
5
Einzelhandel
5
Elderly people
5
Estimation
5
Konsumgüter
5
Motivation
5
Retail trade
5
Schätzung
5
Ältere Menschen
5
Innovation
4
Innovationsmanagement
4
Market research
4
Marketing
4
Marktforschung
4
Beziehungsmarketing
3
Category Management
3
Category management
3
Information behaviour
3
Informationsverhalten
3
Innovation management
3
Optimal stimulation theory
3
Produktentwicklung
3
Präferenz
3
Relationship marketing
3
Supply situation
3
Verbraucherverhalten
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Helm, Roland
Uhlig, Harald
13
Xie, Taojun
13
Krueger, Dirk
12
Hendel, Igal
8
Mullainathan, Sendhil
7
Nevo, Aviv
7
Banerjee, Abhijit V.
6
Fracassi, Cesare
5
Previtero, Alessandro
5
Gaudeul, Alexia
4
Grigoli, Francesco
4
Lüthje, Christian
4
Ramey, Valerie A.
4
Starr, Ross M.
4
Sugden, Robert
4
Aaker, Jennifer
3
Batabyal, Amitrajeet A.
3
Beladi, Hamid
3
Bouton, Laurent
3
Casalis, André
3
Gowthami, Ch
3
Gunning, Jan Willem
3
Hildebrandt, Lutz
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Irwin, Julie R.
3
Kirchsteiger, Georg
3
Krishnan, Pramila
3
Krustev, Georgi
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Kuhn, Moritz
3
Leonardi, Marco
3
Minardi, Stefania
3
Müller, Holger
3
Savochkin, Andrei
3
Sheen, Albert
3
Silberhorn, Nadja
3
Steffens, Paul
3
Stölzle, Wolfgang
3
Ackerberg, Daniel A.
2
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2
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Jahrbuch der Absatz- und Verbrauchsforschung
1
Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
1
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
1
Review of managerial science
1
Yearbook of marketing and consumer research
1
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ECONIS (ZBW)
5
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1
Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories
Helm, Roland
;
Landschulze, Sebastian
- In:
Review of managerial science
3
(
2009
)
1
,
pp. 41-73
Persistent link: https://www.econbiz.de/10003812801
Saved in:
2
Optimal stimulation level theory and exploratory consumer behavior : an analysis of underlying structures across product categories
Helm, Roland
;
Landschulze, Sebastian
-
2008
Persistent link: https://www.econbiz.de/10003716923
Saved in:
3
Out-of-stock situations within retail shops : influential factors and customer reaction patterns
Helm, Roland
;
Stölzle, Wolfgang
- In:
Yearbook of marketing and consumer research
5
(
2007
),
pp. 64-82
Persistent link: https://www.econbiz.de/10003747244
Saved in:
4
Out-Of-Stocks im Handel : Einflussfaktoren und Kundenreaktionsmuster
Helm, Roland
;
Stölzle, Wolfgang
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
3
,
pp. 306-325
Persistent link: https://www.econbiz.de/10003392273
Saved in:
5
Out-of-Stocks im Handel : Einflussfaktoren und Kundenreaktionsmuster
Helm, Roland
;
Stölzle, Wolfgang
-
2005
Persistent link: https://www.econbiz.de/10003112127
Saved in:
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