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~person:"Helm, Roland"
~type_genre:"Hochschulschrift"
~type_genre:"Working Paper"
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Consumer behaviour
17
Konsumentenverhalten
17
Theorie
8
Theory
8
Deutschland
7
Germany
7
Präferenztheorie
6
Theory of preferences
6
Estimation
4
Marketing
4
Schätzung
4
Conjoint analysis
3
Conjoint-Analyse
3
Elderly people
3
Innovation diffusion
3
Innovationsdiffusion
3
Measurement
3
Messung
3
Motivation
3
Ältere Menschen
3
Beziehungsmarketing
2
Consumer goods
2
Einzelhandel
2
Information behaviour
2
Informationsverhalten
2
Konsumgüter
2
Market research
2
Marktforschung
2
Relationship marketing
2
Retail trade
2
Adoption <Marketing>
1
Advertising effects
1
Age group
1
Altersgruppe
1
Category Management
1
Category management
1
Cognition
1
Comparative advertising
1
Comparison
1
Consumer goods marketing
1
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2
Type of publication
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Book / Working Paper
17
Type of publication (narrower categories)
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Hochschulschrift
Working Paper
Arbeitspapier
15
Graue Literatur
15
Non-commercial literature
15
Article in journal
14
Aufsatz in Zeitschrift
14
Thesis
2
Aufsatz im Buch
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Book section
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Case study
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Dissertation u.a. Prüfungsschriften
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Language
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English
10
German
7
Author
All
Helm, Roland
Janssen, Maarten C. W.
37
Rock, Bram de
34
Bauer, Hans H.
33
Cherchye, Laurens
32
Moraga-González, José Luis
27
Sutter, Matthias
24
Blundell, Richard W.
21
Franses, Philip Hans
21
Spiller, Achim
21
Vermeulen, Frederic
21
Chandon, Pierre
20
Stavins, Joanna
20
Kerschbamer, Rudolf
18
Dräger, Lena
17
Inderst, Roman
17
Seiler, Stephan
17
Shy, Oz
17
Vandenbussche, Hylke
17
Zhou, Jidong
17
Falk, Armin
16
Schuh, Scott
16
Wertenbroch, Klaus
16
Wildenbeest, Matthijs R.
16
Armstrong, Mark
15
Courty, Pascal
15
Jappelli, Tullio
15
Jonker, Nicole
15
Lunn, Pete
15
Madlener, Reinhard
15
Nevo, Aviv
15
Shelegia, Sandro
15
Anderson, Simon P.
14
Carroll, Chris
14
Crawford, Ian
14
Cruijsen, Carin van der
14
Griffith, Rachel
14
Karlan, Dean
14
Netessine, Serguei
14
Villas-Boas, Sofia
14
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Institution
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Friedrich-Schiller-Universität Jena
1
Published in...
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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
8
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
5
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
2
Betriebswirtschaftliche Abhandlungen
1
Marketing und Handel
1
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ECONIS (ZBW)
17
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1
Preference management and unacceptable attribute levels
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
-
2011
Persistent link: https://www.econbiz.de/10009157648
Saved in:
2
Costumer reactions to real out-of-stocks
Helm, Roland
;
Hegenbart, Thomas
-
2011
Persistent link: https://www.econbiz.de/10009155405
Saved in:
3
Das subjektive Alter von Konsumenten : Entwicklung, empirische Überprüfung und Wertung eines Messansatzes als Basis für eine erfolgreiche Segmentierung und Strategieentwicklung im...
Scheunert, Uta
-
2014
Persistent link: https://www.econbiz.de/10010463056
Saved in:
4
Acceptance of new products and brands by older consumers
Helm, Roland
;
Landschulze, Sebastian
-
2010
Persistent link: https://www.econbiz.de/10003975747
Saved in:
5
Seniorenmarketing : Stand der Forschung zum Kaufverhalten in Abhängigkeit des Alters der Verbraucher
Helm, Roland
;
Landschulze, Sebastian
;
Scheunert, Uta
-
2009
Persistent link: https://www.econbiz.de/10003844155
Saved in:
6
The impact of evaluation context on attribute processing and attitude formation : the example of comparative advertising
Helm, Roland
;
Szelig, Antonia
-
2009
Persistent link: https://www.econbiz.de/10003844159
Saved in:
7
Unsicherheiten über die Berücksichtigung von Unsicherheit bei der Präferenzmessung
Helm, Roland
;
Fliedner, Malte
;
Scholl, Armin
-
2008
Persistent link: https://www.econbiz.de/10003793505
Saved in:
8
Optimal stimulation level theory and exploratory consumer behavior : an analysis of underlying structures across product categories
Helm, Roland
;
Landschulze, Sebastian
-
2008
Persistent link: https://www.econbiz.de/10003716923
Saved in:
9
Identification of unacceptable attribute levels for preference measurement : an empirical comparison of different methods
Helm, Roland
;
Huber, Frank
;
Sattler, Henrik
;
Steiner, …
-
2008
Persistent link: https://www.econbiz.de/10003716931
Saved in:
10
EVAS - a new method for the customer-oriented selection of an Evoked-Set based Attribute-Set for preference measurement
Steiner, Michael
;
Helm, Roland
-
2007
Persistent link: https://www.econbiz.de/10003507838
Saved in:
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