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~person:"Helm, Roland"
~type_genre:"Marktinformation"
~type_genre:"Non-commercial literature"
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Consumer behaviour
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Helm, Roland
Janssen, Maarten C. W.
36
Bauer, Hans H.
35
Rock, Bram de
32
Cherchye, Laurens
30
Huber, Frank
28
Moraga-González, José Luis
26
Sutter, Matthias
25
Vermeulen, Frederic
23
Dräger, Lena
19
Stavins, Joanna
19
Kerschbamer, Rudolf
18
Wiedmann, Klaus-Peter
18
Inderst, Roman
17
Jonker, Nicole
17
Shy, Oz
17
Vandenbussche, Hylke
17
Zhou, Jidong
17
Chandon, Pierre
16
Falk, Armin
16
Seiler, Stephan
16
Wertenbroch, Klaus
16
Blundell, Richard W.
15
Courty, Pascal
15
Franses, Philip Hans
15
Schuh, Scott
15
Spiller, Achim
15
Warlop, Luk
15
Wildenbeest, Matthijs R.
15
Armstrong, Mark
14
Cruijsen, Carin van der
14
Friedrichsen, Jana
14
Griffith, Rachel
14
Karlan, Dean
14
Netessine, Serguei
14
Nevo, Aviv
14
Peitz, Martin
14
Shelegia, Sandro
14
Villas-Boas, Sofia
14
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Jena research papers in business and economics : working and discussion paper series School of Economics and Business Administration Friedrich Schiller University Jena
8
Jenaer Schriften zur Wirtschaftswissenschaft : Arbeits- und Diskussionspapiere der Wirtschaftswissenschaftlichen Fakultät der Friedrich-Schiller-Universität Jena
5
Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft
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ECONIS (ZBW)
15
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1
Preference management and unacceptable attribute levels
Steiner, Michael
;
Helm, Roland
;
Szelig, Antonia
-
2011
Persistent link: https://www.econbiz.de/10009157648
Saved in:
2
Costumer reactions to real out-of-stocks
Helm, Roland
;
Hegenbart, Thomas
-
2011
Persistent link: https://www.econbiz.de/10009155405
Saved in:
3
Acceptance of new products and brands by older consumers
Helm, Roland
;
Landschulze, Sebastian
-
2010
Persistent link: https://www.econbiz.de/10003975747
Saved in:
4
Seniorenmarketing : Stand der Forschung zum Kaufverhalten in Abhängigkeit des Alters der Verbraucher
Helm, Roland
;
Landschulze, Sebastian
;
Scheunert, Uta
-
2009
Persistent link: https://www.econbiz.de/10003844155
Saved in:
5
The impact of evaluation context on attribute processing and attitude formation : the example of comparative advertising
Helm, Roland
;
Szelig, Antonia
-
2009
Persistent link: https://www.econbiz.de/10003844159
Saved in:
6
Unsicherheiten über die Berücksichtigung von Unsicherheit bei der Präferenzmessung
Helm, Roland
;
Fliedner, Malte
;
Scholl, Armin
-
2008
Persistent link: https://www.econbiz.de/10003793505
Saved in:
7
Optimal stimulation level theory and exploratory consumer behavior : an analysis of underlying structures across product categories
Helm, Roland
;
Landschulze, Sebastian
-
2008
Persistent link: https://www.econbiz.de/10003716923
Saved in:
8
Identification of unacceptable attribute levels for preference measurement : an empirical comparison of different methods
Helm, Roland
;
Huber, Frank
;
Sattler, Henrik
;
Steiner, …
-
2008
Persistent link: https://www.econbiz.de/10003716931
Saved in:
9
EVAS - a new method for the customer-oriented selection of an Evoked-Set based Attribute-Set for preference measurement
Steiner, Michael
;
Helm, Roland
-
2007
Persistent link: https://www.econbiz.de/10003507838
Saved in:
10
Product launch and increase in sales through free product-premiums : moderating effects of value and product-premium fit in the dual mediation model
Helm, Roland
;
Mark, Antje
;
Bley, Sabine
-
2007
Persistent link: https://www.econbiz.de/10003479987
Saved in:
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